In December I interviewed historical romance author Sarah MacLean. I had contacted her because of a letter she had sent to the New York Times taking them to task for excluding romance authors and their works from a “Sex” issue published in the Sunday Book Review. (more…)
Archive for the ‘Publishing’ Category
A few months ago, I wrote a tongue-in-cheek guide to writing a successful New Adult novel. I wrote this piece after reading yet another book that seemed to follow such a formula as to be suspect, that this Mad Libs method of simply filling in the blanks with different names, locations and minor details had gone beyond the realm of coincidence. While my blog post was meant in fun, I do believe that there is a definite pattern that far too many NA books follow. But if readers are snatching them up in record numbers, who am I to argue with the maxim, if it ain’t broke, don’t fix it? (more…)
The idea of the street team isn’t brand new; it’s been around the music industry for a while now and it started crossing over into romance at least 5-6 years ago. However, as self-publishing has grown and as ebooks have opened up a whole new world for indie publishers, these seem to be popping up more and more. At RWA this past year, we heard “street teams” mentioned in every other workshop, it seemed. Authors discussed them, and publishers highlighted them as an important part of the marketing process. The idea of authors branding themselves was everywhere and street teams definitely constituted a significant portion of that.
It seemed like everyone wanted to get book bloggers on board with the idea of street teams and certainly the promise of exclusive info and fun freebies has its allure, but what exactly does it mean to join a street team? (more…)
I look forward to RWA all year long. Admittedly, a large part of it is the sheer fun. This year I kept gleefully telling my colleagues at work that I was off to spend a week going to cocktail parties and talking about books, and that they should feel very sorry for me. But beyond the parties, friends, and chatter, I enjoy the vibe of the conference itself, which is different every year. Since I’ve been able to attend the last four years in a row, I’ve enjoyed seeing how that changes. Where do we pick this up? Well, Lynn and I make a huge effort to attend as many publisher spotlights and tweet them when we can. We also watch our tweet streams to see what other attendees are talking about, and talk to authors at the literacy signing and publisher book signings. Here’s what was “in the water” this year:
Branding and New Adult: I believe we heard both of these terms at every single spotlight we attended, without exception. Last year, publishers seemed to be scrambling somewhat (especially after Stephanie Laurens’ evocative speech) to explain their relevance in the current wide open market. This year, they all seemed to by quite clear on what they brought to the table: Branding, packaging, and marketing. They are making coordinated efforts to turn each author into her own distinct and recognizable brand. All of them said they want multiple contracts and series. Now, to be clear, several clarified that “series” does not have to mean six shape-shifting brothers who all live in each other’s pockets; series can mean books set in the same world, even if that means they are more loosely connected. What publishers clearly do not want is an author who genre hops like mad. You can do it, mind you, but that probably means you have two distinct brands, and perhaps that you have them at different houses. If you are a newbie hoping to break into the field, you are better off picking something and sticking with it.
As for New Adult, my sense is that publishers are scrambling to hop onto this bandwagon and ride it while it’s hot. How long will it be hot? Who’s to say. But I did tell my 21 year old writing daughter that since she is writing about characters her age she should be submitting them now…while everyone is looking.
Paranormals are on the backburner: I admit to thinking I might never hear these words, and since I am not really a huge paranormal fan I admit to being pretty happy to hear these words. After several conferences spent hearing about how readers were clamoring for more vampires, shapeshifters, succubi, and just plain others, I’m a little glad that the enthusiasm has run its course for now. This also helps me out as Managing Editor of AAR. I’ve spent the last several years with a list full of complicated paranormal series books that reviewers struggled to follow because they could not always read the previous 37 books in the series.
Publishers still want paranormals. But if you’re a new author they are looking mostly for paranormals with humor, for which there is still more of a demand, or something very high concept (another big conference buzzword). However, if you love to write and read more traditional paranormals don’t despair, because…
Digital publishing makes nearly anything possible: Every traditional publisher has a digital arm, and many publishers who started out digital and gaining traction. The digital arms (and small but growing e-only or e-mostly pubs) are willing to take a chance on nearly any setting or subgenre if they think the writing is good enough. This is where they’ll publish your vampire book or your Colonial romance if you are not Christine Feehan or Pamela Clare. They’ll brand you and (hopefully) let you take off in a more niche market, which is much cheaper to do in the digital milieu. This can only be good news for readers who crave variety (if a little challenging at times for those of us who are trying to find all these great books and tell you about them). The other interesting thing that more than one publisher noted is that the digital market and print market are really not the same. Different types of books can perform better in each market, and what takes off digitally does not always translate to print (and vice versa).
Indy and e “friendly”: And speaking of e-publishing, I personally was thrilled to see the conference becoming more e-friendly. A few publishers – most notablyAvon – had their authors hand out ebooks as well as print versions. Those of us shipping books home to, say, Colorado – and who might have husbands who complain about the possibility of being killed in a book avalanche – were very grateful. RWA also held its first indy book signing, which was well attended and popular with both indy authors and conference attendees.
Usually, this is the spot where I talk about my conference workout photo, but working out at this hotel was kind of a drag and the view was not inspiring. I am more of an outdoor girl in the summertime, and this hotel in the heart of downtown Atlanta was not really situated in a good place to run outside (though the weather was really not bad). I took photos from the gym, but they were depressing. Instead, you can enjoy the cheery picture of our hands (Lynn’s and mine) – sporting the glowy, sparkly rings they were giving out at the Avon party. We’ll be reporting to you next year from San Antonio. Dare I ask if anyone runs along the River Walk?
Today was the first full day of conference and even though I felt like I was scurrying all over the hotel, there’s a pretty high energy mood here this year and I can’t say that I felt particularly tired. I attended publisher spotlights with Carina Press, Avon and Grand Central, and picked up other tidbits of information in chats here and there.
After hearing presentations from three publishers, there are some definite themes emerging at this conference. For starters, one hears the phrase “author branding” everywhere. At all the publisher spotlights and even in more informal conversations with publishing reps, I’m hearing a real emphasis on building brands around an author. (more…)
There’s no better place to get news than in a room packed full of authors (more than 400 of them), readers and fans. After some Atlanta sightseeing, including – I am not making this up – a stop at the Georgia Aquarium, where you can find a dolphin show featuring a singing sea captain in a light-up cape, Lynn Spencer and I hit the literacy signing, where there seemed to be more authors than usual. I didn’t come close to talking to them all (and missed several I would have liked to chat with), but I did catch up with quite a few.
Two overwhelming messages tonight: Everyone, no really, everyone, is writing an enovella that ties into her next book. After hearing about twelve people in a row tell me that, someone (who prefers to remain nameless) shed some light on the subject: It’s a way that traditional publishers can compete on pricepoint with e-first or e-only publishers. And of course, if you like the novella enough maybe you’ll think about buying a full-length book – and perhaps paying a little more for it. The second message: The market for historicals is challenging right now. Unless, perhaps, they are e-novellas. Anyway, here is more specific author news from the women I managed to catch up with: (more…)
On April 3, 2010 Apple launched the iPad. One other important thing happened that day. Apple’s late CEO Steve Jobs had numerous interviews with reporters, natural given that his company was launching a major product. What came as a surprise was that when asked why consumers would pay $14.99 to Apple to purchase an e-book that was selling at Amazon for $9.99, Jobs replied, “Well, that won’t be the case.” As a follow up to a question as to why that wouldn’t be the case Job’s responded, “The price will be the same.”
While Apple would have us believe that Mr. Jobs and the company as a whole did nothing illegal to ensure that the prices were equal, U.S. District Judge Denise Cote ruled differently. Apple has been found guilty of price-fixing and in the process violated antitrust laws. If you’re interested, you can find the decision here. (more…)