Publishers and the Web: Highs and Lows

computerI have a confession to make. In the past month, I bought more collectible anthologies than I should from Cemetery Dance, a small press specializing in horror. When I signed up for their newsletter, I wasn’t expecting this, not when so many publisher newsletters give me the doldrums. Whoops. Before you knew it, I had ordered several gorgeous hardcovers. They enticed me from right off the bat with phrases words like “72% off” and “Free book” right in the subject lines. Usually, I hate it when companies fill my inbox with lots of offers, but I couldn’t wait to see what they were offering next. Who wants to be left behind?

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