Where to draw the line between paranormal romance and urban fantasy is hardly a new question. A number of articles and blog pieces have been written on the subject, including this one and also this piece . Given the manner in which books are marketed, it seems that many titles blur the lines and I seem to find books many consider urban fantasy shelved in the romance section or vice versa. So, where does one draw the line? For me, a paranormal romance focuses primarily on the primary hero/heroine relationship, and there needs to be an HEA. In urban fantasy, however, there may be some romantic elements, but the primary focus is on the fantasy plot(often the main character’s quest) itself – and the ending of any romantic subplot might not necessarily be happy. For example, I would consider Vicki Pettersson’s Signs of the Zodiac series urban fantasy but J.R. Ward’s Black Dagger Brotherhood paranormal romance.