As a genre, romances have largely moved beyond the “bodice ripper” forced seduction-style stories (despite lingering stereotypes). They still pop up from time to time, but generally now the “she said no, but I know she really means yes” and “her body betrayed her” are ridiculous, sexist, and indicative of rape, not romance.
Gender norms have long dictated that men are insatiable and always willing, while women are more hesitant and require an emotional attachment. There was a double standard: men were allowed to sow their wild oats (whatever that means) and women who behaved similarly were sluts. It’s been this way for centuries, until the past few decades in which society has recognized that, yes, respectable women are allowed to have sex before they get married as men have been doing for centuries, and they can enjoy it, too.