As long as I have read romance novels, I’ve been interested in their covers. They are bright and often lurid and embarrassing. Who wants to sit on a bus, or at a coffee shop, reading a book with the characters practically having sex on the cover? The marketing strategy is something I find fascinating and counter-intuitive, but it obviously works. A lot of casual readers do not know much about many authors or sub-genres or trends within the industry. They just pick up what looks interesting in the grocery store aisle.
In looking at many, many covers, I’ve found that many of them have similar characteristics, and similar styles. While there are, of course, exceptions, most cover styles fall into one of five categories: The Cute Animal, The Cute Couple, The Faceless Couple, The Solo Star, and the Sexy/”Clinch” Cover.