When making a decision to buy an audiobook, the cover doesn’t influence my choice one way or another. If I want a particular audiobook, I’ll buy it, and if I don’t like the cover, I’ll remind myself that with my iPod, I’ll seldom see it.
But can an attractive or catchy cover influence me to take a second look at a book by an author unfamiliar to me? Or does a non-appealing cover have the power to repel me enough that I won’t consider taking a deeper look at an unknown author? The answer to both of those questions is a “most definitely.” Do those second looks lead to an audio purchase? I admit that it seldom does but if a cover speaks to me, I’m often inspired to take a closer look at the synopsis and reviews.
When you consider that choosing the right audiobook is a series of decisions as one must consider the author, narrator, and the publisher’s history of production quality as well as the synopsis and reviews, I think a case can be made that audiobook covers need to make an even stronger statement than their fellow print versions. After all, their duty is to attract listeners despite the fact that both the author and narrator may be unfamiliar to the buyer. And that’s what a cover is to me – a sales job. Can they entice me to stop and look just a little longer? (more…)