Three years ago I posted here about romance authors’ Web sites and listed four essentials: (1) a complete listing of the author’s books, and connections for those in a series; (2) news of upcoming books; (3) a brief bio; and (4) a method to contact the author (email link or form). These are all still essentials for me. They can be fairly brief and hopefully require little time for updating. I’ve visited a lot of author Web sites in the intervening three years and have some other essentials I’d like to add. I’ve also discovered some fun new extras at other authors’ Web sites.
First, it’s vital that the Web site be current. I immediately leave an author’s site if I discover that their homepage features as “new” a book that was published one or more books ago while failing to mention their latest release. I expect that a News tab will actually have recent (not necessarily daily or even monthly) news. Even something as simple as news about an upcoming – or recently published – book works here. What doesn’t work is “news” of books published or awards won years earlier. Many authors have extra sections including one for Appearances or Upcoming Appearances. These are of particular interest to me when I prepare AAR’s monthly booksigning post. However, events that occurred months, or years earlier, don’t really qualify as “upcoming,” and call into question the content of the entire site.