It’s no news that eBooks caught 99% of the population unawares. (Check out the article link in the next paragraph – boy, have we come a long way.) I’d say most authors got with the times, and most have now been e-publishing current books as well as backlists for a few years.
Except for one writer: Joanne Kathleen Rowling, aka the Woman Who Can Do Whatever the Hell She Wants. Seven years ago, she officially refused to make the Harry Potter series available as eBooks, despite rampant piracy – until last year, when she announced the arrival of Pottermore, a “unique and free-to-use Web site which builds an exciting online experience” around Harry Potter, and produced in partnership with Sony (according to the press release). Ten months later, Pottermore opened to the public, and hoo boy, the windmills start again.
What is Pottermore? It’s two things. First and foremost, it’s an online portal through which you can relive the Harry Potter books, see chapters and scenes gently animated, interact with the Harry Potter universe, discover characters’ backstories and behind-the-scenes tidbits, and engage with others in the Pottermore community. You can go shopping on Diagon Alley, collect galleons, magical artefacts, and Chocolate Frog Cards, duel with other wizards – oh, and you answer two nifty quizzes to get a wand and be sorted into houses. (My wand, by the way, is a 10-inch unyielding ash with unicorn core, and I am now officially in Gryffindor.)