Readers Love eBooks. Too Bad Publishers Still Don’t Get It.

sonyIn case you missed it, in February sales of eBooks were up an astonishing 202% from the same month just a year before. To make the news even more impressive, for the first time eBooks exceeded sales of all other formats – specifically hardcovers and, the former staple of romance, mass market paperbacks.

Wow.  Just wow.  This change has happened far faster than I ever would have expected and it reflects a few things that I think are most significant for readers:

  • The enormous ease of eReading.  You want it, you got it without having to worry about whether or not a capricious bookseller will have the book you want in stock.
  • The anonymity of eReading.  While I wish it weren’t the case, women are often embarrassed or uncomfortable reading romance and with eReading, it’s your business and yours alone.

And, even more astoundingly, this growth occurred despite the lame-fisted, ham-handed, stupid, ridiculous, short-sighted, hide-bound, tradition-worshipping New York publishing industry.

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