When I bought my first eBook reader, an Opus, in December, I felt both like a pioneer – eBook readers are not at all common in Germany yet, and I’d only seen one in the flesh before, on a train in England – and, at the same time, like a dinosaur, because already the media were prophesying instant death for all eBook readers due to the advent of the iPad. (Well, I have only seen one iPad in the flesh so far, on a train in Germany.) I was excited and curious when I got my new gadget: Would I really use it enough to justify handing over a considerable amount of money? Would it be as easy to handle as a paper book? How would I deal buying eBooks online? Would my reading habits change?
I’ve had a crush on Steve Jobs for 20 years.
But, Steve, my man, you muffed it on the name. Big time. Because only one thing comes to mind when women hear the word “pad” and a computer isn’t it.
But you know, Steve is a rockstar. Always has been. Always will be. I suspect that after a whole lot of cheap iPenis jokes, we’ll all get over it.
Back when I got my first job at an ad agency, one of the things I remember doing on my very first day was to sit down at my original Mac Classic and spend a half hour or so on a a “How To Use a Mouse” tutorial. Because, believe it or not, back in those days most people didn’t have a clue.