Sometimes Lavender, Sometimes Purple: A Love Affair With Adjectives and Adverbs

While many of you are aware of “copywriting boobos”, I tend to be more aware of descriptive information. I want it to seep into my subconscious setting the scene, showing me the action but not be a part of the story. I think of adjectives and adverbs as the structure or foundation of a novel. You know that it there and it makes an impression but it doesn’t scream out at you.

I am not saying that stark and unadorned writing doesn’t have its place, but adjectives and adverbs are wonderful things when used correctly. They take you from, “See Leigh run,” to “See exhausted but unwavering Leigh stagger wheezily to the finish line.” They change a simple black and white thought by adding vibrant color to it(albeit sometimes purple color), and crafting an image that comes alive in our mind. And having stories come alive is of critical importance.
Continue reading