The Cupcake Craze

cupcakeWhat is it about over-priced, calorie-laden, exotic cupcakes that has everyone in such a twitter?  I don’t get it. I particularly don’t get it when a friend was telling me that she bought cupcakes for her daughter’s class at school and thought she had a bargain because they didn’t cost over $100. Fifteen cupcakes for under $100? Is that really a bargain these days?

Then I started getting review books that featured cupcake bakers who find love through exotic ingredients and piles of frosting.

First I read Cupcake Rush by Donna Kauffman, and while I understood the minimalist approach of baking small goodies rather than a huge cake, I didn’t really buy that an upscale New York baker would chuck it all to become a cupcake specialist in a downscale Southern seaside town. But I didn’t think much about the cupcake angle.

Then the avalanche of cupcake books landed on me:

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