Publishers Weekly is a trade journal read primarily by booksellers and librarians (although some authors subscribe because of the industry news, and book geeks like me will spring for a copy now and then). They review releases from large and small publishers alike, and their reviews are respected by industry professionals who use them to determine which books to order.
Last week, their reputation took a hit because of a new program, PW Select. PW describes it as “a quarterly supplement announcing self-published titles and reviewing those we believe are most deserving of a critical assessment.”
Authors have to pay to be included – without promise of a review. The listing will include include author, title, price, description, etc., which is not a lot to go on if you’re a bookseller deciding which books to order. PW explains “We briefly considered charging for reviews, but in the end preferred to maintain our right to review what we deemed worthy.” They also promise that at least 25 of the titles will get reviewed, but for now, there is no way to tell how many books will be listed. Will that be 25 out of 100? Or 25 out of 500? Or 25 out of 1,000 or more?