Posts Tagged ‘borders books’

The Rise of the Nonbook: How Bookstores are Trying to Change with the Times

Wednesday, September 22nd, 2010

bearBookstores all over the world are feeling the pinch, just like all other retailers. Many of the bigger chains are coping by selling nonbook items. Today’s B&N or Borders customer can see everything from a funky coffee mug to stuffed animals and Japanese treats. Oh, and don’t forget the coffee and cookies.

This summer, my favorite Barnes & Noble started remodeling, making room for a new section selling educational toys and games. This happened all around the country. All brick-and-mortar bookstores are competing with Amazon as well as stores such as Wal-Mart and Costco that carry fewer books but discount what they sell. They are also competing with the growing eBook field. In the article, Carolyn Reidy, the chief executive of Simon & Schuster (talk about an industry expert) predicts that eBooks could make up 40% of her company’s revenue in the next 3-5 years. Yet publishers are worried that as more brick-and-mortar bookstores close, fewer people (eBook readers included) will be exposed to the latest books. Without the displays, customers won’t know what’s out there.

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