We’ve all heard the news by now: Steve Jobs has resigned as CEO of Apple. Though he will still be involved with the company since he’ll serve as Chairman of the Board, it’s fair to say that his day-to-day involvement with the company is at an end.
Back in the late 80s (gulp), I arrived at my first day on the job at an advertising agency and they sat me down in front of a Mac. I remember one of the first things I did that day was to take a tutorial designed to show me how to use the mouse. A mouse? What the heck was that thing and how did it work? I soon learned.
Ever since that day I have been a certified Apple geek. For the most part it was a lonely little world, consisting of me and my ad buddies against the world. When I first joined AAR over 10 years ago, I was the only one on a Mac and it caused problems. But I was unconcerned. I knew the Mac was better and everybody else would eventually come around.
Then along came the iPod and all that changed. The iPod not only revolutionized the way we listen to music, but it brought new people into the Mac fold. Suddenly, we were no longer an exclusive little group of dedicated diehards.
Then came the iPhone. And the iPad. And the rest, as they say, is history.
But this time it’s not over the latest iPod iteration or another generation-defining device. Nope, now they’re pissing people off with their new subscription rules.
The facts are these: Consumers can now subscribe to magazines and newspapers through the iTunes App Store. The pieces were put in place with Newsweek and the Daily, in October and earlier this month respectively. But now you can subscribe to almost anything, provided the publishers agree to the new regulations. And the big sticking point for the publishers is that if consumers make the purchase from within the iTunes App Store, Apple takes a 30% cut of the revenue. If you make the purchase outside the App store, Apple gets nothing. And the publisher can’t provide a Web site link from within the app.
I’ve reached the end of my rope here.
In case you’ve somehow missed it, there is a labyrinthine mess about ebook pricing going on involving publishers, Amazon, and Apple.
First of all, rest assured that I’m not going to weigh in with a long-winded diatribe on the subject because (a) that’s not my style and (b) I don’t know what the hell I’m talking about. Let me also make clear that I’m not – nor do I pretend to be – a publishing insider. I am a consumer. And, as a consumer, I want to know that a book I want to buy is available at the place I choose to buy it at a fair price.
Not asking a lot, is it?
Well, apparently the pinheads in charge don’t see it that way. In yet another episode of dick-waving – much like the dick-waving that took place when Macmillan pulled all ebooks from Amazon a month or so ago – publishers have withdrawn many ebooks from Amazon and other retailers.
Including a book that I pre-ordered for Kindle: Changeless by Gail Carriger.
I’ve had a crush on Steve Jobs for 20 years.
But, Steve, my man, you muffed it on the name. Big time. Because only one thing comes to mind when women hear the word “pad” and a computer isn’t it.
But you know, Steve is a rockstar. Always has been. Always will be. I suspect that after a whole lot of cheap iPenis jokes, we’ll all get over it.
Back when I got my first job at an ad agency, one of the things I remember doing on my very first day was to sit down at my original Mac Classic and spend a half hour or so on a a “How To Use a Mouse” tutorial. Because, believe it or not, back in those days most people didn’t have a clue.