And we have since the early days of the site.
It costs a lot of money to run AAR. First, there are the physical costs to get – and keep – AAR online. We’re hosted by a reliable company who provides great service, but it isn’t free as many blog platforms are. And it isn’t cheap either.
Then there were additional costs to move AAR’s message boards onto our own server, a step we felt was necessary for multiple reasons. First, we were getting crappy service. Second, the boards went down capriciously. And, third, we knew in today’s competitive environment that it was important to bring message board traffic onto our own server so AAR’s traffic rankings would reflect our true numbers.
Which they do. And we’ve seen a healthy boost in our Alexa ranking to prove it.