Actually, I will tell you that. I’ve only seen a few book trailers that I found watchable so I avoid them now. The only ones I watch are Linnea Sinclair’s. She makes her own and is very finicky about how they look.

So perhaps, at the end of the day, book trailers fall into the same category as every other entertainment medium. It’s subjective. Some people will hate the same book video that other people think is the best book video ever made.

And, though you want readers to love a book video, sometimes it’s worth having one just to have the right people see it and like it. Borders liked it enough to feel 1.5 million people might like to see it. And that some of them might even buy the book because of it. The author didn’t have to pay a dime for that extra promo, she just needed to have a book trailer.

LOL. You should have seen what poor Mr. Bingley looked like. Bertie Wooster!

I don’t know about any of you but I admit that if I had a choice between buying the same book with different covers, I grab the one with the cover that shows the characters on them. I cant imagine someone not intrigued of what the characters might look like… My point is, its the same with book trailers for me! They got me to pick up that book and look at it…getting the product into someone’s hands. Thats the same with book trailers. Don’t tell me that when you go to someone’s website and there is a video on it you wont be tempted to click and watch it. That’s one step closer to selling your book. I mean, why do you think publishers spend money to have great and attractive book covers? If its not important, why do they bother paying money to hire an artist, photographers and models for the covers. Book trailer to me is the NEW book cover in the internet world. If it attracts people to your site its more chances of you selling your book. They might not like the book trailer when you go to your site but you stimulated people to notice you and maybe will buy your product versus someone who just goes to your site and not see anything interesting other than your book list or synops. Maybe I’m wrong but that’s my opinion. I hope people here look into things…work to help the deteriorating publishing industry rather than just say something mean… constructive criticism is more effective.